Rody - Social Delivery Platform
Innovative app combining 3 platforms: Food Delivery + Shopping + Social Network
Premium 3-month project - 160+ professional screens with comprehensive Design System, interactive Prototype and Admin Web system for businesses. Unique social experience with gamification, games, Rody Coins and influencer system
Niche
Food Tech β’ Social
Type
Mobile App - UX/UI Only
Platform
iOS + Android
Year
2022
Project Scope
Comprehensive and professional design project for entrepreneur client - 3 months of close collaboration with specification, design and product management
160+ Professional Screens
Wireframes + UI Design + Complete Design System with Component Library
300+ Work Hours
Including iteration rounds, meetings, professional specification and product management
Investment: $20,000
Premium project - full development cost would exceed $50,000
Why Invest in UX/UI Design Before Development?
Professional development of such an app costs from $50,000+
Saves Time & Money
Interactive design allows identifying issues before development - saves months of work and tens of thousands of dollars
Attracts Investors
Impressive interactive Prototype is the most powerful tool for investor presentations and fundraising
Early User Testing
Test UX with real users before a single line of code - ensures success
Clear Communication with Developers
Design System + detailed specs = faster development without misunderstandings
Perfect Product
Structured Double Diamond process ensures every feature is tested, designed and based on real user needs
Faster Growth
With ready Design System you can add new features easily without affecting consistency
Who is the app for?
We identified 3 main user groups with different needs - each receives a unique experience
Sarah Cohen
Young Consumer β’ 28
Pain Points
- β’Delivery apps are boring and soulless
- β’Hard to decide what to order
- β’Doesn't know about new restaurants
Goals
- β’Discover new restaurants through friends
- β’Share meals on social networks
- β’Win discounts and gifts
Danny Levy
Restaurant Owner β’ 42
Pain Points
- β’Hard to stand out from competitors
- β’High platform commissions
- β’Lacks effective marketing tools
Goals
- β’Attract new customers regularly
- β’Improve customer engagement
- β’Work with local influencers
Michal Barak
Food Influencer β’ 25
Pain Points
- β’Hard to find businesses for collaborations
- β’No central platform
- β’Manual payments are cumbersome
Goals
- β’Find relevant businesses easily
- β’Receive direct offers from businesses
- β’Get automatic payment in Coins
Project Overview
The Challenge
Traditional Delivery apps (Wolt, Uber Eats) lack social interaction. Users feel disconnected from the experience. Businesses struggle to stand out and build loyal customers. Need something new - not just Delivery but a complete platform connecting people, businesses and influencers.
The Solution
3 platforms in one app: (1) Rody Food - order food from restaurants with innovative interface, (2) Rody Shops - shop from local stores, (3) Social Network - share meals, connect with friends and influencers. Unique features: Spin the Wheel for games and rewards, Rody Coins as internal currency, Smart Split Bills, built-in Influencers system + Admin Dashboard for businesses.
App Screens
Swipe to view screensπ
Innovative Features
Spin the Wheel
Fun daily game where user spins wheel and wins discounts, coupons or Rody Coins. Creates daily engagement and usage habit
Rody Coins
Internal digital currency that can be accumulated and used for orders. Users earn Coins for activity, referrals and shares
Rody Food
Order food from any restaurant with smart menu, diet and taste filtering, personalized recommendations and real-time delivery tracking
Rody Shops
Shop from variety of local stores - supermarket, flowers, gifts and more. All in same app with same wallet
Social Network
Share meals with friends, Follow favorite restaurants, reliable reviews from friends and influencers, personalized custom feed
Split Bills
Smart bill splitting between friends - everyone pays their share through the app. Perfect for group meals
Influencer Platform
Businesses can find relevant influencers in the area and send collaboration offers directly. Automatic payment in Coins
Admin Dashboard
Full Web management system for businesses - performance analysis, order tracking, menu management, influencer collaborations
Loyalty Program
More orders = more Coins and benefits. The more loyal the user, the more rewards they receive
Work Process - Double Diamond
I worked according to the proven Double Diamond methodology: Discover β Define β Develop β Deliver
Discover
Deep market research of Wolt, Uber Eats and DoorDash. Detailed competitor analysis, interviews with real users, identification of unfulfilled pain points and needs, opportunity mapping and gap analysis in the delivery market
Define
Define 3 detailed Personas (consumers, business owners, influencers), create complete User Journeys with pain points, define key problems to solve, select critical Features and establish unique Value Proposition
Develop
160+ professional Wireframe screens, detailed User Flows for every scenario, perfect UI design with animations and Micro-interactions, unique branding with logo and color palette, comprehensive Design System with complete Component Library and responsive versions
Deliver
Full interactive Figma Prototype for user testing, detailed Component Library for development, technical Handoff documents with precise specifications, video tutorials for developers and close support during development phase
Tools & Deliverables
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